Shop System Knowledge Base

About us (ROQ)

ROQ manages complex e-commerce projects end-to-end by leveraging and empowering in-house IT teams.

ROQ offers an alternative approach to outsourcing the project!

ROQ is a consultancy boutique that enables companies to execute complex e-commerce projects in-house, without relying entirely on external agencies.

With an agency, you (hopefully) get a new shop

With ROQ, you get a modern e-commerce system and a highly capable IT organization equipped to manage it for the long term

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Tim Niemeier

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https://www.linkedin.com/in/niemeier/⁠

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Digital Entrepreneur with a Passion for IT

Connecting Business and IT

Relevant project experience

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Fabian Wesner

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linkedin.com/in/fabian-wesner/⁠

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Enthusiastic hands-on CTO

Former CTO of

@Spryker⁠

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Architect of proprietary shop systems of Rocket Internet and Project A Ventures

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Our approach is built on:

Expert leadership from Tim and Fabian, both seasoned CTOs with a proven track record of successfully leading numerous re-platforming projects.

Maximizing the potential of in-house IT teams through tailored training programs, upskilling initiatives, and strategic recruitment.

Integrating top-tier engineering talent, including lead engineers, architects, and product owners.

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Key advantages

We strongly believe that handling re-platforming projects in-house delivers superior results compared to outsourcing to a system integrator.

Retaining Critical Knowledge: During the project, in-house teams build and maintain deep expertise, avoiding long-term dependency on external agencies.

Higher Motivation & Commitment: Your teams are more engaged and invested in success, resulting in a more tailored solution and most often a better overall result.

Greater Cost Efficiency: In-house management reduces expenses not just initially, but also in long-term operations.

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Selected References

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Metro AG is a globally operating retailer and wholesaler in the food sector, with a turnover of over EUR 30 billion.

We developed a new B2B store solution using Spryker for the core markets in Russia and Romania. To support this, we built and trained the "Trader Team," integrating them fully into METRO.digital, including the Product Owner and Technical Lead roles. This team eventually took over from the external agency that had been leading the development.

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bonprix is a global fashion company operating in over 16 countries, with a strong presence across Europe and North America.

We are supporting bonprix’s management team in modernizing their e-commerce technology stack.

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Helm AG is a leading global distributor of chemicals, crop protection, fertilizers, and pharmaceuticals with over EUR 8 billion in sales.

As part of Helm's digital transformation, ROQ is developing several products for Helm, including a customer portal with a direct connection to the ERP landscape (SAP S/4).

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Spryker is the leading composable commerce platform for enterprises with sophisticated business models, used by companies like Aldi, Ricoh, Toyota, Siemens Healthineers, Hilti, and many more. Spryker was recognized as a Visionary by Gartner in their Magic Quadrant.

→ Read more about

Spryker⁠

Fabian, who co-founded Spryker in 2014, served as its CTO and was responsible for core development, the platform's modular architecture, and ensuring the success of its initial customers. He also recruited and trained Spryker’s core architects, including the Chief Architect, many of whom are still with the company after nearly a decade.

Tim managed some of the largest Spryker projects for major clients such as Takkt AG, Swisscom/Coop, Bosch, and Metro.

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Rocket Internet is a Berlin-based company builder specialized in launching and scaling tech startups across various sectors globally, like Zalando, Hello Fresh and Delivery Hero

Fabian and Tim both served as CTOs at Rocket Internet (in 2011 and 2020). During this time, we developed flexible e-commerce platforms for the company builders, enabling them to rapidly launch dozens of shops worldwide. Additionally, we recruited and trained development teams for both company builders, as well as IT teams (including CTOs) for various ventures - some of which have become market leaders in their regions.

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