Salesforce B2C Commerce
This page reflects our views and assessments. All information is sourced from publicly available information and does not represent the vendor’s official position.
Evaluation
⭐ Highlights
- Mature platform, based on Demandware which first version was launched in 2005
👍 When to use
- Companies that are already invested into the Salesforce tool landscape, want to fully outsource their B2C shop to a SaaS platform.
👎 When to avoid
- B2B scenarios should look at Salesforce’s B2B Commerce solution instead
- Projects with unique requirements that require frequent or extensive custom code changes.
- Companies that require an on-premise solution for compliance, data security, or other reasons.
Functionality
B2C
Salesforce B2C Commerce is feature-complete for B2C. See their Feature guide: 🌐
- Product & Catalog Management
- Order Management & Processing
- Personalization & Customer Segmentation
- AI-powered Search & Merchandising (Einstein)
- Multi-site & Multi-language Support
- Mobile-first Responsive Design
- Built-in Analytics & Reporting
- Promotions & Campaign Management
B2B
Salesforce offers another system called Salesforce B2B Commerce for B2B scenarios
Marketplace
Salesforce B2C Commerce isn't prepared for launching a marketplace
Salesforce B2C Commerce and B2B Commerce are not the same system!
Salesforce B2C Commerce
Originally known as Demandware, an early cloud-based e-commerce solution, it was acquired by Salesforce in 2016. Salesforce B2C Commerce focuses on B2C commerce for retail brands. The platform can be extended using Salesforce Commerce Cloud's proprietary scripting language, ISML (Internet Store Markup Language), along with JavaScript for front-end customizations.
Salesforce B2B Commerce
In contrast to the B2C system, the B2B Commerce solution is native to the Salesforce platform. As a result, it has a different architecture and requires different development skills, such as expertise in Apex, Lightning Web Components (LWC), and Salesforce's declarative tools, compared to the JavaScript and ISML-based development used in B2C Commerce. You can read more about the differences here: 🌐
Development approach
Bird’s eye view
Salesforce B2C Commerce is a headless SaaS backend, often used with tools like Mulesoft for data integration and Einstein for built-in AI capabilities.
Extension concept (Cartridges)
Although Salesforce B2C Commerce (SFCC) is a closed-source system, it can be extended at the code level using a modular approach called Cartridges.
Unlike other SaaS platforms that rely on APIs or events for integration, Cartridges function as Java plugins within the same JVM, allowing direct access to the core system.
Cartridges are written in JavaScript, uploaded to the Cartridge directory, and executed within SFCC using the Rhino Engine, which compiles the JavaScript into Java code.
Case Studies
All information is based on public sources and manually curated. Projects that are completely hidden from the public are excluded. Contact us to contribute contact@roq.tech
| Company | Shop URL | Industry | Type |
|---|---|---|---|
| Puma | eu.puma.com | Retail (Fashion) | B2CB2B |
| GoPro | gopro.com | Electronics (Cameras) | B2C |
| Adidas | www.adidas.com | Retail (Fashion) | B2CB2B |
| L'Oréal | www.lorealpartnershop.com | Retail (Beauty) | B2CB2B |
| Under Armour | https://www.underarmour.co.uk/ | Retail (Sporting Goods) | B2CB2B |
| Crocs | www.crocs.com | Retail (Footwear) | B2C |
| Yeti | www.yeti.com | Retail (Outdoor Gear) | B2C |